harrïe & sam

You love fashion, but you want it to be effortless...

You value quality over a quantity. You want to feel great in your clothes and feel great about how your clothes are made. How do we know? Because Harrïe & Sam is a brand for everyday women – women just like us, and women just like you.

We make premium, versatile and thoughtfully designed wardrobe staples. Every garment is designed and made by hand, with love, in New Zealand. Because that’s what slow fashion is all about, right?

We use local pattern makers and sewists, because we truly believe that supporting local is better for people, the economy and Mother Nature. 

our team

find out more about the passionate ladies behind the Harrïe & Sam brand below.

meet stacey


Harrïe & Sam owner Stacey has poured her heart and soul into the business since its inception in 2017. Her passion and enthusiasm for NZ made ethical fashion paired with her classic and functional style, has resonated with women across the country, creating the business you see today - A premium, go-to brand for everyday women.

Identifying a gap in the market for accessible, high-quality, NZ made-to-order garments in easy-to-wear styles, Harrïe & Sam was born! Stacey's hope is that Harrïe and Sam will slow fashion down and will highlight the importance of lessening the impact that this industry has on Mother Nature.

Waikato born and bred, Stace is a country kid at heart. When she's not working on H&S (which isn’t often tbh!) she is can be found reading a book, tending to her veggie garden, enjoying coffee catch ups with friends and creating a beautiful life alongside her builder husband, their newborn son Jimmy and their two furbabes Harrie & Zeus.

Alongside her family achievements and happy home-life, one of Stacey's biggest achievements is seeing the growth of H&S thanks to our loyal and supportive customers. It's so heart-warming and fulfilling to see how much our customers love
and appreciate our humble yet mighty NZ brand!


customer support & operations manager

If you’ve been a customer at one of our pop-up shops then you’ve probably experienced the “Rochelle-Spell”. Rochelle is a people person through and through, and to say she has a way of making everyone she encounters feel special, would be an understatement.

The backbone of the day-to-day Harrïe & Sam operations, Rochelle manages everything from customer service, placing and packing orders, pop-up shops and everything else in between. She loves helping our customers feel great and is always going above and beyond to make sure you are all happy, she’s an absolute superstar!

Rochelle has extensive experience in the retail environment, having managed a chain of fashion stores in the past, and has also had previous roles in bank management, and sales coaching.

Rochelle has two beautiful school aged children, keeping her on her toes with their inquisitive personalities and they are by far her biggest achievement to date. She enjoys spending time with her family and friends, going for walks, coffees or shopping and is quite partial to a night out. She has also recently completed an event management course and absolutely loves cake decorating.

Rochelle loves the versatility of the styles and fabrics H&S have to offer and feels lucky to be in a role that she loves, is fun, challenging yet exciting and no two days are the same! We are very lucky to have Rochelle on our team and we hope you get to experience that infamous “Rochelle-Spell” at one of our upcoming pop-ups or events.



Belinda works alongside Stacey on design & production, creating our gorgeous seasonal collections and creative directing our stunning photoshoots you see each season. She has an incredible amount of experience in this area, having worked in the fashion industry for 17 years across manufacturing, production, forecasting, running buying room floors, overseas buying tips / selling and creating ranges for the commercial market. 

Fashion is in her blood with her Grandad starting a NZ Made clothing manufacturing business in Nelson back in the 50's, passing it on to her Dad and Uncle. Belinda joined the business when she was 17 years old and never looked back! 

Belinda is passionate about fashion and interiors and has a particular interest and sense of responsibility for sustainable and traceable fashion. Belinda loves to research and knows how much we need to educate NZ around what we are doing to the planet and how our actions impact the environment.

Belinda lives in Cambridge with husband and their three beautiful girls. She loves to garden, has a slight obsession with magazines and design/fashion books and is keen to learn new skills in the kitchen!  

Belinda absolutely loves that H&S is NZ made, is made to order, so no wastage and isn't going into landfill. She believed Stacey has created an amazing business model. The styles are workable for all shapes and sizes and easy to incorporate into your wardrobe.



Jacinta manages the graphic design and marketing elements of the Harrïe & Sam. With over 16 years’ experience in the marketing and advertising industry, Jacinta combines her natural creative talent and her specialist background in brand identity to design fun and authentic graphics that help tell the Harrïe and Sam brand story.

Jacinta looks after the Harrïe & Sam website, social media graphics and everything else graphic design related. A true brand ambassador, Jacinta is almost always wearing something from the H&S collection! She is truly passionate about the brand and loves working with such a dynamic and empowering group of women.

When she’s not busy working you'll find Jacinta spending time with her husband and her cheeky young daughter, walking on the beach with her beloved poodle, capturing precious memories with her camera, perusing op shops for Crown Lynn treasures and dreaming of the next renovation project…

From the moment Jacinta stumbled upon H&S, she had a special affinity to the brand and the products – her Harrïe and Sam pieces make her feel confident and feminine and she loves their versatility and quality. Purchasing her first piece in 2018, Jacinta has been a repeat customer ever since, which is how she met Stacey and became part of the team.


Every H&S garment is designed and made by hand, with love, in New Zealand. Because that’s what slow fashion is all about, right?


Our styles are classic pieces that will stand the test of time thanks to quality craftsmanship and carefully considered design.


We make a conscious effort to consider the environment in our production. Our business model allows us to keep waste to a minimum.


Each of our garments in made-to-order. You can rest assured that your garment is made by team of locals being paid a fair living wage.