harrïe & sam

You love fashion, but you want it to be effortless...

You value quality over a quantity. You want to feel great in your clothes and feel great about how your clothes are made. How do we know? Because Harrïe & Sam is a brand for everyday women – women just like us, and women just like you.

We make premium, versatile and thoughtfully designed wardrobe staples. Every garment is designed and made by hand, with love, in New Zealand. Because that’s what slow fashion is all about, right?

We use local pattern makers and sewists, because we truly believe that supporting local is better for people, the economy and Mother Nature. 

our team

find out more about the passionate ladies behind the Harrïe & Sam brand below.

meet stacey


Harrïe & Sam owner Stacey has poured her heart and soul into the business since its inception in 2017. Her passion and enthusiasm for NZ made ethical fashion paired with her classic and functional style, has resonated with women across the country, creating the business you see today - A premium, go-to brand for everyday women.

Identifying a gap in the market for accessible, high-quality, NZ made-to-order garments in easy-to-wear styles, Harrïe & Sam was born! Stacey's hope is that Harrïe and Sam will slow fashion down and will highlight the importance of lessening the impact that this industry has on Mother Nature.

Waikato born and bred, Stace is a country kid at heart. When she's not working on H&S (which isn’t often tbh!) she is can be found reading a book, tending to her veggie garden, enjoying coffee catch ups with friends and creating a beautiful life alongside her builder husband, their newborn son Jimmy and their two furbabes Harrie & Zeus.

Alongside her family achievements and happy home-life, one of Stacey's biggest achievements is seeing the growth of H&S thanks to our loyal and supportive customers. It's so heart-warming and fulfilling to see how much our customers love
and appreciate our humble yet mighty NZ brand!


customer support & operations manager

If you’ve been a customer at one of our pop-up shops then you’ve probably experienced the “Rochelle-Spell”. Rochelle is a people person through and through, and to say she has a way of making everyone she encounters feel special, would be an understatement.

The backbone of the day-to-day Harrïe & Sam operations, Rochelle manages everything from customer service, placing and packing orders, pop-up shops and everything else in between. She loves helping our customers feel great and is always going above and beyond to make sure you are all happy, she’s an absolute superstar!

Rochelle has extensive experience in the retail environment, having managed a chain of fashion stores in the past, and has also had previous roles in bank management, and sales coaching.

Rochelle has two beautiful school aged children, keeping her on her toes with their inquisitive personalities and they are by far her biggest achievement to date. She enjoys spending time with her family and friends, going for walks, coffees or shopping and is quite partial to a night out. She has also recently completed an event management course and absolutely loves cake decorating.

Rochelle loves the versatility of the styles and fabrics H&S have to offer and feels lucky to be in a role that she loves, is fun, challenging yet exciting and no two days are the same! We are very lucky to have Rochelle on our team and we hope you get to experience that infamous “Rochelle-Spell” at one of our upcoming pop-ups or events.


Every H&S garment is designed and made by hand, with love, in New Zealand. Because that’s what slow fashion is all about, right?


Our styles are classic pieces that will stand the test of time thanks to quality craftsmanship and carefully considered design.


We make a conscious effort to consider the environment in our production. Our business model allows us to keep waste to a minimum.


Each of our garments in made-to-order. You can rest assured that your garment is made by team of locals being paid a fair living wage.